Beyond Fear And Greed: Emotions That Sell
Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn't there more to life than those two emotions?
Yes, there is. And your marketing would do well to expand its emotional horizons! Let's take a look at a few of the other response-generating feelings:
Curiosity: "What never... ever to eat on an airplane!" That headline is from the super-successful sales letter for Bottom Line newsletter subscriptions. You read the message to find the answer to the question – which, by the way, is only answered if you subscribe.
Vanity: Everyone wants to look good. Can your product or service make them more beautiful? But don't stop there – vanity can sell more than just diet and beauty products. Verbal Advantage uses vanity (people will think you're more intelligent) to sell vocabulary tapes. Will your product or service make your prospect look more successful? (Sometimes a higher cost can be a benefit.) How about the appeal of being "cool" or "hip"?
Insecurity: The flip side of vanity. Insecurity is so powerful, so prevalent, that it can be traced to the root of almost all other emotional sales pitches. In fact, it's so powerful, it only needs to be hinted at to be effective: "Quite frankly, the American Express Card is not for everyone. And not everyone who applies for Cardmembership will be approved. However, we believe you will... " You almost have to apply to prove that you're good enough!
Step out of the Fear-and-Greed box in your next marketing communication. You may be amazed at the difference – not just in your ad, but in your response as well.
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. For more helpful articles like this one, visit her at: http://www.dramatic-copy.com/. Dramatic Copy: Copywriting That Dramatically Increases Your Business.
Related Articles:
Using Psychology of Color to Influence the Mood of a Room
The living room is the setting which will blend the people in your life into the occasions of your home. It is the hardest room to decorate because it has to be versatile, comfortable, and entertaining.
The Art of Processing Emotions
Many of us spend hours regularly processing emotions that we experience in our lives It is in the belief that if we come to a place of resolve with them that we would be happier and/or be more present in our lives
Get In The Christmas Mood With Tickets For How The Grinch Stole Christmas The Musical
How The Grinch Stole Christmas the musical is the perfect way to ring in the festive season. Even though it is a children's story, it is one of those classics that will appeal to adults, even the most jaded ones. While the story was a hit in book form, it has proven to be all the more popular as a musical on Broadway.
Mesothelioma Cancer Diagnosed: Dealing With Emotions
People deal with and react to having cancer in different ways. There really isn't a right or wrong way to behave or feel regarding this disease and it is easily forgotten that partners, family and friends will need support as well.
Managing Emotions During Career Change and Job Search, Part Two
Half the battle in successfully managing your emotions during a job search or career change process is in recognizing and naming what you're feeling. Most of us could barely brainstorm a dozen or so emotions, yet many, many more exist.
How To Deal With Negative Emotions
Negative emotions sap your energy and undermine your effectiveness. In the negative emotional state, you find the lack of desire to do anything. The mind is filled with thoughts of fear, doubts and insecurities. Your body experiences fatigue, tightness and muscle tension.
How to get your customer in a good mood
Learn to Follow a 5 Step Trading System Rather Than Your Emotions
A five step trading program is the best way to maintain your composure during wild markets, while allowing enough room to fit in all the variables you need.
Emotions And Your Body: Creating The Body You Really Want
This interview is an excerpt from Kevin Gianni's The Healthiest Year of Your Life, which can be found at http://thehealthiestyearofyour lifecom
The Three Rs of Handling Your Emotions
My son was watching a Richard Scarry video this morning as I was doing my usual rushing around, getting ready to leave the house. He's watched it countless times, but I've never managed to sit through the entire thing.
Speaking to Her Emotions: Christy USA Launches First National American Ad Campaign
Christy USA launches thier first national ad campaign and media plan.
The Value Of Emotions
The power of emotion is a subject that few have talked about yet it is a gift given to us of immense value. A Shaman not only realizes the value of emotion but learns to control that power to effect healing and manifestation of all good things.
Will Downing Emotions Pop Music CD Review
Emotions is the latest Pop CD realeased by the extremely talented Will Downing who once again has delivered a brilliant collection of tracks. I?m confident Will Downing fans, and Pop fans alike will be pleased with this one.
The truth about Agoraphobia
In today's modern world, the term sickness not only refers to the illness associated with the physical functionality of the human body, but also the mental part of our minds. Our thoughts have precluded a small part of the human population would be affected by it but the truth is much different from the perception. The so called mental disorders would refer to problems such as distress attacks, anxiety problems, and also social related anxieties. While effect of the problems can be minimal, more severe or serious effects can considerably sum up to what is known as agoraphobia, which can place the affected person at risk from the problem.
E-Cards- The X-Age medium to express your Emotions!
Gone are the old days of perspiring in a card gallery to choose the nearest appropriate message to convey to your dear one on the varied occasions of life. This is an era which Introduces E-Cards. This now makes it easy and fun to send a customized message and song ? a great way to tell someone you care. E-Cards helps people connect and express themselves in a fun and easy way. Today E-Cards are highly popular in all the sectors of life. From businessman to students from lovers to a family man they all agree that E-Cards are the coolest way to convey their message. Ready-made E-Cards save you time and money while still offering all the benefits.