Emotions That Sell, Part 2

In the last article, we looked at three emotions (besides fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deeper into the sales psyche. See if you can "connect" with these feelings:

Nostalgia: Remember how wonderful things were back in the "good old days?" Whether those days were really "good" or not, we have a deep-rooted connection to our past. The smallest things -- an aroma, a song -- can bring back memories so powerful, it's as if the moment just happened.

People will spend all kinds of money to stay connected to good memories. Is there some way your product or service can make that connection? Or is there just some way to make that connection, then apply it to your product? Car companies do it by playing classic rock music in their commercials -- even though a new Buick has nothing to do with your teenage years.

Passion: I'm not talking about the lustful kind. What is your prospect passionate about? You can create an instant bond by being passionate about it, too. Fly Fisherman magazine did just that with the classic "Trout Spoken Here" subscription letter. They talked a bit about the "amiable madness" of fly fishing, and only when the connection was made did they begin to overtly sell the subscription. And they sold a ton of them!

Anger: It's you and me against those dirty, evil, low-lifes that have been ripping us off! They lie to you. They take candy from babies. Want to get back at them? Buy from me instead.

There are all kinds of ways to connect with your prospect. Which one will work best depends on who you're selling to. Find out who he is, then choose the best way to get close to his heart. His wallet won't be far behind.

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com/

Dramatic Copy: The Right Words Make A Dramatic Difference.

Related Articles:

Instant Mood Boosters For Busy Women
Women are very busy these days, as a matter of fact they have always been And as women, we know that unfortunately, most of the time we don?t prioritize our health

7 Colours That Can Reflect Your Mood.
I have a friend, who shall be nameless for obvious reasons as I love her dearly This friends favourite colour is red

Reflect your Emotions into Web Design Color
Color Theme on your website design template is very important to realize that different colors invoke different emotions, are associated with specific concepts and say different things in each society.?The colors you choose will have a direct effect on how the public perceives your web company.?Technology allows us to create color combinations.

Social Anxiety Medication ? How to Find the Right Social Anxiety Remedy
Social anxiety medication is the only thing that can help you throughout a sticky situation. In fact, there are different types that are available in the market; and with the help of a qualified doctor, you will be able to find the right social anxiety medication just for you.

Are You In The Mood? For Spring Cleaning Of Course!
In my neck of the woods, it's getting to be that time of year when renewal and regeneration are at it's peak ? it's finally spring time If you find yourself in the mood to spring clean and get things in order, you may be stumped at exactly where to start

Early Menopause And Your Emotions
Learning that you?re going through premature menopause can be devastating and it?s not unusual to suddenly fall into a period of depression upon receiving this unwelcome news.

Overcoming Fatigue, Weight Gain, Cravings and Mood Swings
Adrenal fatigue and exhaustion have longed been overlooked - but not by many doctors who practice holistic, integrative medicine. There has been a lot of mis-information about cortisol due to infomercials. They have everyone thinking it's cortisol, but it's so much more than cortisol. It's about your adrenal glands and how we can nourish and support those overworked adrenal glands.

Reactions to Job Loss; Getting Past the Emotions
Without doubt, job loss through downsizing or redundancy, is a major event for everyone when it happens. Most of us invest so much of ourselves in what we do that job loss can take away our sense of status and belonging, as well as the routine and support that work provides.

Agoraphobia: Four Things I Had To Change Before Healing Could Begin.
I suffered with agoraphobia for more that twenty years. During that time I tried all sorts of treatments, some conventional, some not so, and nothing I did seemed to have any sort of positive effect upon my agoraphobia, panic disorder or anxiety disorder. In fact, some things made my condition worse, in some cases, much worse.

Help For Social Anxiety And Phobia
Certainly social anxiety & phobia is indeed a complex isssue. People with social anxiety disorders have the following features: -

Natural light sources creates mood and captures the moment
Natural light sources are an important element in bringing out the best in the color scheme. If light enters through side windows, a dark ceiling will make the room look gloomy. If the light comes in at an angle it is wise to paint the floor a pale color.

Get In The Christmas Mood With Tickets For How The Grinch Stole Christmas The Musical
How The Grinch Stole Christmas the musical is the perfect way to ring in the festive season. Even though it is a children's story, it is one of those classics that will appeal to adults, even the most jaded ones. While the story was a hit in book form, it has proven to be all the more popular as a musical on Broadway.

Emotions As Information
When you were a small child, your painful emotions may have felt too overwhelming to feel. If you experienced physical, emotional, or sexual abuse, your little body was not big enough to manage the painful feelings. If you were neglected, unseen, misunderstood, invaded, smothered, shamed or ridiculed, it may have felt too painful to manage. If you were a highly sensitive child with parents who did not understand high sensitivity, you may have felt too much emotion to handle. You might have had to learn ways of not feeling so much emotion.

Better Relationship? Men & Emotions
The phrases, "better relationship" and "men", often are not mentioned in the same sentence without a punch line following them. In addition, men are often stereotyped as being insensitive or uncaring when it comes to the needs of their partner. It has been my experience in coaching men that these stereotypes cannot be further from the truth.

Doublespeak: Words Invoke Emotions
Words also have a strong bearing on how we remember certain details. For example, in a 1979 study conducted by Elizabeth Loftus, when defendants were asked how fast they were driving when they "smashed" into the other car as opposed to "hit" the other car, much higher speeds were reported. In another study, subjects were asked if they had headaches "frequently" or "occasionally" and how many per week. Those who were interviewed with the word "frequently" reported 2.2 headaches per week, while those interviewed with the word "occasionally" reported only 0.7 per week.